Digital Economy

Initiated and coordinated by three institutes at Munich School of Management the curriculum »Digital Economy« has been established in fall 2007 as a project of

More than 50 lecturers are involved: 5 full professors, approx. 30 teaching assistants, 10 lecturers from the industry as well as renowned international researchers. The library for the digital economy contains about 10000 media.

The media, telecommunications and software industries have been on a constant rise during recent years. They have one more thing in common: the increasing digitalization is affecting and changing the basics of their business models. Since many other industries are dependent on the companies named above, they are of critical importance to the whole economic ecosystem. Innovation and entrepreneurship are main characteristics of the field. Graduates with a curriculum in »Digital Economy« are facing a large variety of professional opportunities - nationally and internationally. As the first university in German-speaking countries, LMU has established the curriculum »Digital Economy« for the students at Munich School of Management in fall 2007. The goal is to provide a comprehensive curriculum that is based on the latest advances in international research and prepares students for management positions in the media, telecommunications and software industry.

Within the new curriculum »Digital Economy« we focus on the media, telecommunications and software industries. While yielding at relevant practical implications we take a rigorous scientific approach. The industries examined are characterized by specific value chains, production and distribution systems. On different levels of abstraction we develop the field. Our tools for analyses are industry economics, new institutional economics as well as management and market theories. A rich portfolio of primarily empirical methods allows us to validate and further evolve our findings. Four pillars represent the central research questions in our field: (1) business models, (2) markets and value chains, (3) technologies and (4) business/regulatory frameworks.

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For each field we offer courses on the undergraduate and graduate levels. Project work and seminars usually are integrated into current research projects at one of the participating institutes, some of which are industry sponsored. The courses are held in German and English. The curricula are tailored to Munich School of Management students, but are (partly) open to other LMU students from neighbouring subjects such as ecomonics, computer or communication science.

The figure below shows a selection of representative courses on the undergraduate and graduate levels.

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