Die Internet-Ökonomie (European Communication Council)
The report (354p.) is divided in six chapters:
The Internet Economy as a Strategic Challenge
Fundamental Principles of the Network Economy
The Media and Communication Sectors - A Review Looking Forward
The Emergence of the Internet Economy
Navigation Aids for the Internet Economy
Facts and Figures
The European Communication Council (ECC) is an independent group of scholars and scientists from various European countries and the USA. For each new report, communication experts of diverse academic backgrounds are invited to participate in research and production as either Fellows of the Council or authors. The ECC´s objective is to discuss trends and issues in European communications for leaders and visionaries in communication and media companies as well as for leading policymakers. In this context, the term “European” relates to at least the major communication and media markets in Europe, but also includes other European countries (be they members of the EU or not) where interesting and important developments are taking place.
Projektziel
E-conomics - Strategies for the Digital Marketplace is a welcome attempt to understand the New Economy we are living in. It distinguishes itself form other such attempts by its systematic and thorough approach, as well as by its European emphasis. Too often, Americans (especially those who live in Silicon Valley) see only what is happening in their own economy. This makes a systematic understanding of the European developments in "digital economics" particular useful.
Vorgehen
To create this reports, three groups of scholars were invited to co-operate in different ways. The first group consists of five independent scholars with international reputation and with different academic backgrounds who serve as “fellows” of the European Comminication Council: Axel Zerdick (Freie Universität Berlin), Arnold Picot (Ludwig Maximilans-Universität, Munich School of Management), Klaus Schrape (Universität Basel), Esteban Lopéz-Escobar (Universidad de Navarra) and Roger Silverstone (London School of Economics and Political Science). The second group of scholars to contribute to the reports are authors with international reputation in their respective fields of work. The third group are the coordinating authors of the Council, making sure that things fit together.
Projektträger
Prof. Axel Zerdick, Prof. Arnold Picot, Prof. Klaus Schrape, Alexander Artopé, Dr. Klaus Goldhammer, Dominik K. Heger, Dr. Ulrich T. Lange, Eckart Vierkant, Prof. Esteban Lopéz-Escobar, Prof. Roger Silverstone
Projektpartner
Laufzeit
2 1/2 Jahre (Mai 1998 - Februar 2001)
Projektergebnisse
Zerdick, Axel /Picot, Arnold / Schrape, Klaus et al. (2001): Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report), 3. Auflage, Berlin et al. (Springer) 2001.
Zerdick, Axel /Picot, Arnold / Schrape, Klaus et al. (2000): E-Conomics: Strategies for the Digital Marketplace (European Communication Council Report), Berlin et al. (Springer) 2000.